The "flighting" pattern of advertising can be best described by:
A) a continuous pattern of advertising evenly distributed over the period.
B) a basic level of advertising combined with regularly scheduled bursts of advertising.
C) a burst of advertising alternated with a period of no advertising.
D) a basic level of advertising at irregular intervals.
C
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Compared to conventional retailers, which of the following types of retailers has added more convenience while reducing product assortment?
A. single-line stores B. supercenters C. door-to-door salespeople D. department stores E. specialty shops
In marketing his writing utensils to his four specialty-shop customers, Herb is using ________ marketing
A) mass B) undifferentiated C) niche D) multisegment E) individual
The statement of cash flows
a. helps the reader judge a firm's cash flow needs and how a firm has dealt with them. b. reflect the cash flows for the period. c. reports the impact of operations on cash flows. d. reports the impact of investing activities on cash flows. e. accomplishes all of the above.
Consider a value-weighted market index that includes the following two companies. On Day 1 you form a portfolio to mimic the index. (In other words, to earn the same return as the index.)
Company 1 Company 1 Company 2 Company 2 Day Price # of Shares Price # of Shares 1 $6.62 200 $10.00 750 2 $7.24 200 $10.54 750 What is the portfolio weight on Company 1, and what is the return on the portfolio from Day 1 to Day 2? (Weight %, Return %) A) 14%, 5% B) 14%, 6% C) 15%, 6% D) 15%, 7% E) 16%, 5%