Communication is ambiguous, meaning each element is independent of the other elements

Indicate whether the statement is true or false.


Answer: False

Communication & Mass Media

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Which of the following best describes a key to a successful corporate social cause campaign, according to research completed by Proctor & Gamble’s ad agency?

a. Millennial girls are not interested in data points. b. Celebrity influencers are important to create visibility. c. Product profit margins must be higher than average. d. Products for females must focus on women’s vanity.

Communication & Mass Media

What four principles should you keep in mind when planning to help your audience understand the information you present? 

What will be an ideal response?

Communication & Mass Media

How should the speaker use the Internet to come up with topic ideas?

A. as the primary means of generating ideas B. as a last resort if the speaker is having trouble coming up with ideas C. as part of the brainstorming process in combination with thinking about what the speaker cares about D. as a means of identifying and avoiding topics that are overused

Communication & Mass Media

"My feelings are hurt" is an example of what kind of statement?

A. I-statement B. You-statement C. They-statement D. We-statement

Communication & Mass Media