Societal standards consider thin women as the most attractive, but Seamus is a little plump and prefers girls who are, as well. This is an example of ______.

a. short-term attraction
b. reciprocity
c. long-term attraction
d. matching hypothesis


d. matching hypothesis

Communication & Mass Media

You might also like to view...

Answer the following statements true (T) or false (F)

1. The most relevant feature of individualism, as defined in the majority of the studies, is valuing personal independence. 2. Individualism is linked to a sense of duty to group, interdependence, harmony, and working with the group. 3. Individualism and collectivism are not mutually exclusive; that is, they can coexist within a person of any culture. 4. Within a low-context culture, interactants primarily will look to the physical, sociorelational, and perceptual environment for information. 5. In a low-context communication, the verbal code is the primary source of information.

Communication & Mass Media

Which is NOT a secondary dimension of diversity?

A) religion B) marital status C) sex D) education E) political beliefs

Communication & Mass Media

When you select a topic for your speech, you should select one that is

A) important to you and interesting to the audience. B) popular. C) controversial. D) easily researched. E) timely.

Communication & Mass Media

The popularized version of subliminal persuasion suggests that:

a. the designer of a message is trying to deceive the audience by adding something to a message that is not consciously perceivable by the audience b. the designer of a message is trying to tell the truth to the audience by adding something to a message that is not consciously perceivable by the audience c. both a and b d. neither a nor b

Communication & Mass Media