Most viewers of the sitcom Blonde Dream also watch Euphony, a music-based reality show, which is broadcast immediately after Blonde Dream. An ad for Savor chocolates placed during both of these shows would most likely result in
A. average coverage.
B. unduplicated reach.
C. duplicated reach.
D. increased sweeps periods.
E. high cost per thousand.
Answer: C
You might also like to view...
Which of the following is the main advantage of radio as an advertising medium?
A) low competition B) more attention than television C) longer duration of ad exposure D) flexibility E) standardized rate structures
Systems Inc. went through a downsizing process. The company decentralized its distribution of power to its employees while creating teams. Each of the departments was left with a range of 7–15 people who worked collectively to create new ideas. In the end, management found the new approach caused more headaches than benefits. The teams were not productive. What was the likely cause of the lack of productivity?
A. Systems Inc. should have kept power centralized. B. Systems Inc. had too many teams. C. Systems Inc. had too many groups. D. Systems Inc. had too many people in their teams.
Which one of the following is not a crucial element in Target's overall retail strategy?
a. growth-oriented objectives b. a focus on its discount store niche c. sale of goods at the lowest competitive price d. strong customer service for its retail category
The purpose of country-of-origin marking requirements is to give consumers in the marketplace the information they need about the products they purchase
Indicate whether the statement is true or false