Which of the following is the main advantage of radio as an advertising medium?
A) low competition
B) more attention than television
C) longer duration of ad exposure
D) flexibility
E) standardized rate structures
D
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A data gathering technique that is comprised of samples of respondents whose television viewing behavior is automatically recorded by electronic devices is referred to as ________
A) scanner panels/cable TV B) scanner panels C) purchase panels D) media panels
The objectives and responsibilities of the modern multinational have grown significantly more complex in the twenty-first century. Develop and argument as to why this is the case
What will be an ideal response?
A trader has a portfolio worth $5 million that mirrors the performance of a stock index. The stock index is currently 1,250 . Futures contracts trade on the index with one contract being on 250 times the index
To remove market risk from the portfolio the trader should A. Buy 16 contracts B. Sell 16 contracts C. Buy 20 contracts D. Sell 20 contracts
MicroManage is the fastest growing home-software producer in the country. In 2000, it sold 6% of all home software in the U.S., but in 2011, it sold 55% of all home software. A recent issue of Computer Universe said that MicroManage was "the most dominant and aggressive of all home-software developers." Home software is a small part of the entire software industry. In 2011, MicroManage proposed a
merger with Game Master, its main rival. Game Master was responsible for 10% of all home-software sales in 2010 . MicroManage's president says that the combination of the firms will allow MicroManage to lower costs and pass the savings on to its customers. The Department of Justice filed suit to stop this merger, claiming the combination would give monopoly power to the merged firm. Justice insists that consumers would lose in the end. Under the rule established in Standard Oil Co of New Jersey v. U.S., a merger between MicroManage and Game Master is likely to result in a: a. determination that the merger will help consumers and so, should stand b. request by the government that the newly merged company be broken up c. request by Game Master that the merged company be dissolved d. finding that the computer industry, generally, is exempted from the antitrust laws e. finding that an illegal vertical restraint of trade has occurred