Amelia wants to collect data on her audience members' values, attitudes, and beliefs. She could collect this information through a

A) philosophical analysis.
B) financial analysis.
C) rhetorical analysis.
D) psychological analysis.
E) physiological analysis.


D

Communication & Mass Media

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Ernest Dichter's interviewing method called motivational research was used to

A) seek subconscious appeal that can be used in advertising. B) seek subliminal messages that propel audiences to react. C) create color schemes that trigger positive feelings. D) design Internet ads.

Communication & Mass Media

Which of the following is an example of unethical journalistic behavior?

a. Jayson Blair’s fabricated stories b. a stock columnist’s providing advance information to friends c. Joe Scarborough’s donation to a political candidate d. All of these answers are correct.

Communication & Mass Media

The introduction should be prepared before the body of a speech is developed.

Answer the following statement true (T) or false (F)

Communication & Mass Media

A self-giving love is called

A) eros. B) mania. C) agape. D) storge.

Communication & Mass Media