A consortium of nine major advertisers recently joined Television Production Partners, a new venture that develops movies, specials, and limited-run series for television. The members will choose the programs they want to be involved with, take responsibility for production, and take a portion of the commercial spots during these shows. The nine advertisers are using a(n) ________ type of advertising arrangement.
A. off-network syndication
B. participation
C. adjacency
D. countertrade
E. sponsorship
Answer: E
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