Research that focuses upon measuring the effectiveness of a public relations plan is ________

A) problem-opportunity research
B) quantitative research
C) client research
D) evaluation research
E) stakeholder research


Answer: D

Communication & Mass Media

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Time constraints should never be used as an excuse to withhold

important information. Indicate whether the statement is true or false

Communication & Mass Media

If a speaker's evidence is a study done by research scientists at a prestigious institute, he is probably going to use a(n) ________ warrant.

A. motivational B. transitional C. authoritative D. substantive

Communication & Mass Media

After the first few married years, most couples experience a dip in marital satisfaction:

A) ?if they do not have children. B) ?when a spouse gets lazy in the relationship. C) ?when their occupation takes most of the time. D) ?when they stop communicating. E) ?regardless of whether or not they have children.

Communication & Mass Media

You have rehearsed a speech enough when you

A) can run through the speech without stumbling. B) can give your speech perfectly, word-for-word. C) lose your voice. D) can discuss your ideas and material without leaving out major points.

Communication & Mass Media