You have rehearsed a speech enough when you
A) can run through the speech without stumbling.
B) can give your speech perfectly, word-for-word.
C) lose your voice.
D) can discuss your ideas and material without leaving out major points.
Answer: D
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Through communication we learn who we are and the cultural meaning of that identity. For example, we expect that if a child is sick, the mother will be the one to take off work to care for the child. This exemplifies which gender development theory:
a. psychodynamic theory b. social learning theory c. biological theory d. sociobiology e. symbolic interactionism
The World’s Toughest Job campaign did not have target audience members engaging in things such as entering contests or submitting ideas or comments to American Greetings. Instead, American Greetings simply presented its persuasive message to consumers. This approach is typical of which one of the following models?
a. asymmetrical communication b. single communication c. press agentry d. direct communication
In contrast to linear inverted-pyramid stories, where information is organized in a straight line from beginning to end, the information in a nonlinear story is arranged in a ______.
A. circle B. web C. zig-zag D. spiral
Data from the U.S. Census Bureau is useful mostly because it helps advertisers understand:
a. Their potential blind spots b. Areas of market over-saturation c. The scope of the marketplace d. How competitors are reaching diverse consumers