The process of seeing if an organization is ready for an IMC campaign is called ________
A) a communications audit
B) quantitative research
C) an IMC audit
D) focus group research
E) a reality check
Answer: C
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When Kang-Dae got home from work, he told his wife, "The dog needs to be walked." This demonstrates which conversation style?
a. ambiguous b. indirect c. indefinite d. subjective
Testimonials should be handled with care because they
A. are by definition dishonest. B. are all absurd. C. do not constitute proof. D. are used only for commercial gain.
Conville's (1991) structural?helical model of relational development and dissolution
suggests that relationship development is __________. a. reversibleb. irreversiblec. permanent d. temporary e. cyclical
Which of the followingis a generally accepted principle of adult learning?
A) Adults must be actively involved in the learning process. B) Adults want to gain knowledge that they can apply at some future time. C) New information adults learn is irrelevant to their current needs and busy life. D) Adults should feel a disconnect between learning new information and their past experiences.