Speaking from a manuscript allows for greater spontaneity and directness than does speaking extemporaneously.
Answer the following statement true (T) or false (F)
False
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The action step in the AIDA formula is designed to
a. Help customers avoid false or misleading information b.Find ways to connect the advertiser with the customer c. Support claims made in the other steps of the formula d. Elicit testimonials from satisfied customers
"This image, from Gregory Stone's September 2012 National
Geographic article entitled ‘Mountains of the Sea,' is an expanse of cabbage coral attached to the slope of a seamount" . The preceding quote is an example of an oral citation from a __________. Fill in the blanks with correct word
Neutral audiences are often ambivalent about a topic because they are either ____________,
___________, or ______________ about a topic. What are three reasons why listeners may be neutral about a topic? Fill in the blanks with correct word
When _______ during the introduction, you are convincing the audience that your speech will be useful for them
a. stating your main ideas b. establishing the importance of your topic c. establishing your credibility d. getting the audience's attention