Two individuals see the same car, but one sees an overpriced gas hog that is an insult to the environment while the other sees a handsome sports car that will thrill everyone. Which stage of perception does this experience demonstrate?

A. interpretation
B. closure
C. organization
D. figure and background


Answer: A

Communication & Mass Media

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Communication & Mass Media

Which of the following is not a responsibility of the Assistant News Director?

a. working with reporters b. working with producers c. helping the assignment editor d. supervision of the news department e. final authority for unexpected budgetary expenditures

Communication & Mass Media

In his speech about natural disasters, Paul included the following statement:Floods are psychologically as well as physically devastating. As one local flood victim told me, "It is a helpless feeling to see the water continue to rise-to see it wash away your home, to see it wash away your life. I just feel like giving up." According to your textbook, what kind of supporting material did Paul use?

A. subjective testimony B. emotional testimony C. authoritative testimony D. extended testimony E. peer testimony

Communication & Mass Media

In the context of psychological theories, the tendency to remember the first and last items conveyed orally in a series rather than the items in between is called the _____

A) ?primacy-recency effect
B) ?chromatic-position effect
C) ?pratfall effect
D) ?overjustification effect

Communication & Mass Media