Which of the following is not a responsibility of the Assistant News Director?
a. working with reporters
b. working with producers
c. helping the assignment editor
d. supervision of the news department
e. final authority for unexpected budgetary expenditures
e.
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Laboratory experiments differ from field experiments in that they afford the
experimenter less control over the variables of research interest. Indicate whether the statement is true or false
Which of the following should be the basis for evaluating the impact of a PR campaign?
a. short- and long-term marketing strategies b. detailed competitive intelligence c. specific, measurable objectives d. duration of media impressions
The heart and soul of on-air and off-air production is:
a. identifying an audience b. capturing an audience c. entertaining an audience d. audience measurement e. both A & B f. all of these g. none of these
Harmonizing is an example of a group-building leadership function
Indicate whether the statement is true or false.