One advantage of using outside public relations firms is that they provide special problem-solving skills

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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Who wrote an entry in his/ her 1666 diary concerning "a lantern with pictures in glass to make strange things to appear on a wall"?

a. Samuel Johnson b. Queen Elizabeth c. Walter Raleigh d. Samuel Pepys

Communication & Mass Media

A campaign uses paid media to raise awareness which in turn garners earned media. Do either or both of these yield a measurable outcome? Explain with examples.

What will be an ideal response?

Communication & Mass Media

“What constitutes the “national interest” is a debatable topic, but governments sometimes regulate media to protect or advance what they define as the national interest.” How does the government regulating media to advance national interest make you feel? A. If trapped, strange, manipulated, and so on. Why? Does this information make the idea of “checking your news sources” feel more important? How? Do you think the regulation of the national interest could be manipulated based on the political party that currently has a president voted into the White House? Explain your answer, and how you know it. B. If indifferent, why? Do you not believe this is important information? Do you think the regulation of the national interest could be manipulated based on the political party

that currently has a president voted into the White House? Explain your answer, and how you know it. What will be an ideal response?

Communication & Mass Media

Physical objects and photos are what kinds of evidence?

a. a statistic. b. contrast. c. role-playing. d. visual.

Communication & Mass Media