How does media spend affect the decision to use an external advertising agency?
What will be an ideal response?
Smaller amounts spent on media (such as television, radio, or print ads) are less economically attractive to external
agencies, because many agencies take a commission (often near 15 percent) of the amount spent on media.
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Describe each of the four phases of the AIDA model for persuasive messages
What will be an ideal response?
An investor receives a return from an investment due to:
A. recurring deposits. B. capital gains on the sale of an investment. C. asset allocation among different asset classes. D. rebalancing by buying more equities. E. diversification among or within asset classes.
Dividing the net income for the year by the average capital for the year is the calculation for the
a. quick ratio; b. current ratio; c. return on retained earnings; d. return on equity; e. return on shares
A debt to equity ratio of 1.0 means that half of the company's assets are financed by creditors
Indicate whether the statement is true or false