Identify six ways an EC initiative is added to an existing business
What will be an ideal response?
Webstore, portal, e-procurement, auctions and reverse auctions, m-commerce, and enterprise social networks and Web 2.0 tools are six ways.
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Answer the following statements true (T) or false (F)
1.Instant decisions are also known as snap judgments. 2.When we assume that situations and people stay the way they are, we make frozen evaluations. 3.According to group-based processing, if we are younger and identify an individual as belonging to the category of older adults, then our attitudes toward that person may be affected by the attitudes we have toward older persons in general. 4.The tendency to perceive what is right or wrong, good or bad, according to the categories and values in our own culture is known as ethnocentrism. 5.Like education and culture, our motivation causes us to exhibit our own perceptual preferences.
______ is the development of new or improved goods or services that are sold to meet customer needs.
A. Product innovation B. Exploratory innovation C. Exploitative innovation D. Process innovation
The margin of safety is the excess of:
A. Break-even sales over expected sales. B. Fixed costs over expected sales. C. Expected sales over fixed costs. D. Expected sales over variable costs. E. Expected sales over break-even sales.
How long can a company advertise a product as "new and improved" after it hits store shelves?
A. one year B. six months C. two years D. three months E. indefinitely