Why has the effectiveness of trade shows been debated in recent years?
What will be an ideal response?
In recent years some marketing professionals have questioned the effectiveness of trade shows, citing declining attendance. While there is conflicting evidence on trends in trade show turnout, buyers clearly no longer need to wait until trade show time to see the latest and greatest products. Advances in communications technology and transportation allow prospective customers to see products online, instantly, and to receive a demonstration or sample within a few days.
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Which of the following refers to the tort of intentional interference with a contract?
A) amending a license agreement without consulting the other party to the contract B) claiming to a third party that a contract exists despite knowing that no contract has been negotiated C) enticing a third party to breach a valid contract with the plaintiff D) disclosing the terms of a confidential contract without obtaining the other party's permission
You are the marketing manager of a company that sells indoor lighting fixtures. When developing the company's positioning strategy, you choose to position the company's offerings against the offerings of your competitors. What would you expect your competitors to do?
What will be an ideal response?
The text's consumer product classes are based on
A. how the product is produced. B. each product's price level. C. the channel(s) of distribution used for each product. D. the nature of the product and how it will be used. E. the way consumers think about and shop for products.
The maximum interest rate that may be charged on a business loan is
a. 19 percent. b. 12 percent. c. 16 percent. d. unlimited.