Enlightened marketing calls for building long-run consumer engagement, loyalty, and relationships by continually improving the benefits consumers receive from the firm's market offering
This is related to ________, one of the five sustainable marketing principles.
A) consumer-oriented marketing
B) innovative marketing
C) sense-of-mission marketing
D) societal marketing
E) customer value marketing
E
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Which of the following statements is a disadvantage for a company that outsources jobs?
A. The potential to groom and hire from within an enculturated workforce decreases. B. The company's contribution to employee health benefits, retirement, and 401(k) payments increases. C. The need to purchase and update computers and related equipment increases substantially. D. The work force size within the company increases, thereby increasing its salary budget.
Answer the following statements true (T) or false (F)
The Accounting Standards Steering Committee (ASSC) is the United Kingdom equivalent of the Securities and Exchange Commission.
The two most important parts of SWOT analysis are
A. pinpointing the company's competitive assets and pinpointing its competitive liabilities. B. drawing conclusions from the SWOT listings about the company's overall situation and translating these conclusions into strategic actions to better match the company's strategy to its resource strengths and market opportunities, correct the important weaknesses, and defend against external threats. C. identifying the external threats to a company's future profitability and pinpointing how many market opportunities it has. D. making accurate lists of the company's strengths, weaknesses, opportunities, and threats and then using these lists as a basis for ascertaining how well the company's strategy is working. E. identifying the company's resource strengths and identifying the company's best market opportunities.
Which of the following inventory valuation methods minimizes income tax expense during a period of rising inventory costs?
A) first-in, first-out B) last-in, first-out C) weighted-average D) specific identification