Answer the following statement(s) true (T) or false (F)
1. In the United States, a company can always refuse to hire a candidate solely because of a criminal history.
2. The multiple-hurdle selection model requires that each applicant must pass a particular selection test in order to go on to the next test.
3. The compensatory selection model allows an individual to do poorly on one test but make up for that poor grade by doing exceptionally well on other tests.
1. False
2. True
3. True
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Esso (now Exxon in the United States) used the work of Ernest Dichter to influence its "Put a Tiger in Your Tank" ad campaign. Which of the following conclusions formed the rationale for the famous campaign?
A) Orange and black are two of the most powerful colors in the color spectrum. B) The tiger supplies powerful animal symbolism and it contains vaguely sexual undertones. C) The size of the tiger enhances a male's ego. D) The playful nature of the tiger is appealing to female consumers.
Answer the following statements true (T) or false (F)
1. In the planning/control cycle, managers take corrective action by correcting deviations in the plan being carried out or by improving future plans. 2. Mr. Smith, CEO of an auto dealership, has been working on the two planning steps of the planning/control cycle with his managers. To do this, Mr. Smith and his managers need to make their plan and then carry out the plan. 3. Donna's Restaurant is a popular café that specializes in home-cooked meals, friendly service, and a menu that contains vegan and vegetarian dishes, (menu items that no other restaurant in the area offers). Donna's Restaurant is engaging in strategic positioning by offering the unique menu items of vegan and vegetarian dishes. 4. A and B Office Supply, a small family-owned company, sells high-priced desks, some as expensive as $10,000, to executives in its area. Very few companies have chosen to market this product, and A and B has enjoyed record profits over the last 25 years. A and B Office Supply is an example of a company that would typically not choose to utilize strategic planning.
Moving ________ carries risks. The new brand can cannibalize core brand sales and lower the core brand's quality image
A) up-market B) two ways C) one way D) down-market E) out-market
The following codes should be included for each respondent: project code, interviewer code, date and time codes, category codes, and validation code
Indicate whether the statement is true or false