Your marketing team is having a brainstorming session to finalize your target marketing strategy. To make sure all team members are on the same page, you make the following statement to keep the discussions focused: ? If we determine that the needs of the customers we are targeting are ______________, then we need to pursue a _______________ targeting strategy.

A. homogeneous; undifferentiated
B. heterogeneous; undifferentiated
C. heterogeneous; concentrated
D. homogeneous; correlated
E. homogeneous; concentrated


Answer: A

Business

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