______ occurs when a trademark is used improperly in a domain name
a. cyberinfringement
b. websquatting c. cybersquatting d. patent-squatting
e. none of the other choices are correct
c
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Mini-Case Question. If the same customer has a high repurchase desirability, a strong product preference, and recommends ATZ wireless telecommunications services to his friends and acquaintances, what type of customer would he be?
A) a new customer B) a captive customer C) an unprofitable customer D) a repeat customer E) a loyal customer
Give an example of service sabotage
What will be an ideal response?
Which of these is a collective membership mark?
A. Big Mac B. Weight Watchers C. Grown in Idaho D. Realtor
An illusory promise can be defined as a ________
A) contract providing that only one of the parties need perform, only if he or she chooses to do so B) contract not supported by consideration since the promise is supported by an illegal act C) promise that lacks consideration since the person promises to perform an act or do something she already has an obligation to do D) contract based on love and affection