As Amanda analyzed the audience for her speech about organic foods, she focused on such things as their gender, age, and cultural background. In doing so, she was engaging in ________ audience analysis.

A. situational
B. psychological
C. preliminary
D. descriptive
E. demographic


Answer: E

Communication & Mass Media

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What three conclusions does the textbook draw about positive ethos? Discuss how important ethos is to the audience forming a positive impression of a speaker.

What will be an ideal response?

Communication & Mass Media

All of the following are criteria against which to judge the ethics of political activity EXCEPT:

a) ethical employees must eliminate harm to others before proceeding with political activity. b) employees should do their best to balance self-interest against the organization's interests. c) ethical employees should avoid political activity because it involves self- rather than organizational interests. d) employees should avoid changing proposals even if the circumstances change.

Communication & Mass Media

Race is no longer a consequential aspect of identity in America today

Indicate whether the statement is true or false

Communication & Mass Media

________ slides often take the form of bulleted lists of words or phrases that are relevant to the presenter's topic.

A. Video B. Text C. Graphic D. PowerPoint

Communication & Mass Media