Why is it problematic for retailers to spend about the same on communication programs for each geographic region?

What will be an ideal response?


An easy way to make allocation decisions is to spend about the same in each geographic region or for each merchandise category. But this allocation rule probably won't maximize profits, because it ignores the possibility that communication programs might be more effective for some merchandise categories or for some regions than for others.

Business

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To be responsive to changes in customer demands, technology, competition, and resources, ______.

a. the operations management function must be careful about choosing the right area in which to function b. the operations management function must be dynamic c. the operations management function must be cost conscious to ensure that change is not too expensive d. the operations management function must seek to outsource more of its operations

Business

The verification and revision stage of the creative process evaluates ideas generated during the ________ stage and gives them final expression.

A. illumination B. preparation C. incubation D. dramatization E. digestion

Business

In the first months of his presidency, President Barack Obama pledged to step up federal enforcement of:? A) ?workplace safety

B) ?medical benefits. C) ?social security benefits. D) ?tax exemptions.

Business

With supply chains, performance measurement systems become much larger and are complicated by:

a. Push supply chains b. Varied relationships, trust and interactions c. Demand-driven supply networks d. SCOR supply chains

Business