A high inventory turnover ratio indicates that ______.
a. the firm is converting its inventory to profits faster
b. potential for product obsolescence is high
c. inventory is not being replenished
d. potential for product theft and damage is high
a. the firm is converting its inventory to profits faster
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Which of the following product categories typically requires high-tech positioning?
A) special-interest products B) global-village products C) products that solve a common problem D) products with universal themes
In U.S. culture, it is difficult to gain access to someone in an organization when the person is perceived to be ______.
Fill in the blank(s) with the appropriate word(s).
In a SWOT analysis, ________ refer to unfavorable external factors or trends that may present challenges to performance
A) threats B) strategies C) weaknesses D) opportunities E) strengths
Which of the following is most likely an example of a consumer sales promotion?
A. Free merchandise B. Retail coupons C. Sales contests D. Shelf facings E. Trade advertisements