Which of the following is most likely an example of a consumer sales promotion?
A. Free merchandise
B. Retail coupons
C. Sales contests
D. Shelf facings
E. Trade advertisements
Answer: B
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LeAnn, a salesperson for a home building company, has spent the last 20 minutes with a customer who came to the office. LeAnn listened carefully to the customer and asked questions about the customer's needs and interests. LeAnn has determined that the customer most likely is interested in buying a new townhome. What should LeAnn do next?
A. Discuss the number of newly built townhomes in the area B. Share the drawbacks of renting a place C. Discuss the benefits of owning a newly built townhome D. Determine monthly costs for buying a townhome E. Share the information with the customer on both a single family home and a townhome
An advantage of full truckload shipments is ______.
A. power transportation cost per unit B. potential for quality in transportation C. reduced customer satisfaction D. potential for reduced setup costs
A process that involves examining all elements of a component, assembly, end product, or service to make sure it fulfills its intended function at the lowest total cost is:
A) target costing. B) design to cost. C) value analysis. D) examination costing.
When a business firm implements several programs to encourage prompt and courteous customer service, employee participation, and better coordination with suppliers, it is making an effort to use
A. quality concern focus. B. total quality management. C. quality improved planning. D. quality development. E. quality commitment.