As Tara works on the prototype of a new action-oriented computer game, she is engaging in which phase of the new-product development process?
A. Idea generation
B. Commercialization
C. Test marketing
D. Screening
E. Product development
Answer: E
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Which type of store carries several product lines across multiple categories?
A) convenience B) department C) specialty D) wholesaler E) category killer
Expenses that support the overall operations of a business and include the expenses relating to accounting, human resource management, and financial management are called:
A. Purchasing expenses. B. Non-operating activities. C. Selling expenses. D. Cost of goods sold. E. General and administrative expenses.
Variability in service quality can be reduced through _____
a. standardizing services b. development of branches c. market research d. warranties
Answer the following statement(s) true (T) or false (F)
1. A peril is anything that can cause a loss. 2. A hazard increase decreases peril but increases risk. 3. Underwriting is the process of evaluating risk and determining the cost of the coverage. 4. Driving an automobile is a speculative risk. 5. Term life insurance is temporary life insurance that only pays benefits if the insured individual dies while insured.