A general characteristic of the twenty-first century people is that

A) it enjoys reading classic literature.
B) it has increasingly become more visually oriented.
C) it has a shorter attention span.
D) it is more politically active.
E) both B and C.


Answer: E

Communication & Mass Media

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The argument that "All politicians are dishonest, therefore Senator Roberts is dishonest," represents which type of reasoning?

A. Inductive B. Deductive C. Cause-and-effect D. Appeal to authority E. None of the above

Communication & Mass Media

Which statement might be made by someone who is focused on body artifacts?

a. “She’s so thin; she probably only cares about looks.” b. “I assumed he was kind and intelligent because of his attractiveness.” c. “I could tell she was smart because she was wearing glasses.” d. “He must be nice because he’s always smiling.”

Communication & Mass Media

In social comparisons, all of the following are true about your reference groups EXCEPT

a. perceptions of yourself and your abilities is shaped by how you compare to the traits of others in your reference group. b. self-evaluations can vary depending on which reference group you select. c. you are likely to have the same reference groups throughout your life. d. members in our community, groups we belong to, and media we are exposed to all can act as reference groups.

Communication & Mass Media

According to the Impact / Money box, “Digital Cracks 50 Percent of Ad Revenue at Wired Magazine,” roughly 90 percent of Wired’s digital ad revenue is coming from the traditional Web site

a. True b. False

Communication & Mass Media