PR objectives that express a resulting outcome should prioritize which one of the following?
a. how easily the outcome can be adjusted
b. how well the outcome addresses the problem at hand
c. how the outcome reflects leadership’s values
d. if outcome will have lasting effect
b. how well the outcome addresses the problem at hand
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When you are experiencing stress, all of the following occur EXCEPT
A) The emotional site of your brain shuts down so the thinking site of your brain can take over. B) Your brain enters a hyperalert state. C) Your body becomes flooded with cortisol. D) You experience strong survival instincts. E) Resources are channeled away from your working memory to other parts of your brain.
Discuss at least three strategies for orienting the audience to your topic.
What will be an ideal response?
In general, men are more likely to listen comprehensively and analytically, whereas women are more likely to listen
a. only comprehensively. b. empathically. c. empathically and appreciatively. d. appreciatively and comprehensively. e. only emotionally.
The goal of news is not so different from drama
a. TRUE b. FALSE