Which of the following would NOT be considered part of a retailer's Product?
A. entertainment
B. gift wrapping
C. store hours
D. selection of brands
E. after-sale service
Answer: C
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An independent retailer using a central buying organization and joint promotion efforts with other retailers is part of a ________
A) corporate chain store B) voluntary chain C) retailer cooperative D) merchandising conglomerate E) franchise organization
Current financial accounting standards require
a. the use of the fair value method, but not the intrinsic value method. b. the use of the fair value method and the intrinsic value method to account for each plan. c. disclosure in the notes to the financial statements of compensation expense under the fair value method if the intrinsic value method is used. d. disclosure in the notes to the financial statements of compensation expense under the intrinsic value method if the fair value method is used.
Kirin works as part of the marketing team at a regional supermarket chain
To analyze data collected from the stores' scanner data in reference to marketing events such as the chain's radio advertisements and weekly newspaper inserts, Kirin will need to use a ________. A) media-mix strategy B) marketing-mix strategy C) marketing-mix model D) marketing-mix optimization plan E) media optimization plan
To be used by the press, information must be of interest to the medium as well as to its audience.
Answer the following statement true (T) or false (F)