__________________ is often the most important issue when a company acquires a brand.
a. Maintaining brand loyalty
b. Maintaining brand value
c. Maintaining brand image
d. Maintaining brand promise
a. Maintaining brand loyalty
You might also like to view...
Stu would like to purchase a smart fridge--new technology that alerts you when you are low on staple foods in your refrigerator. He is hesitant, however, because he doesn’t know how useful it would be. He wishes he could use one for a little bit to see if it would be useful. Stu is concerned with ______.
A. compatibility B. complexity C. observability D. trialability
Companies often implement a transnational strategy because it
A. provides an easy mode of operating to transfer and share resources and capabilities across borders. B. is the least complex and easiest to implement of all the strategy choices. C. combines flexible coordination with the pursuit of conflicting objectives simultaneously. D. is capable of achieving an efficiency potential through centralized decision making and strong headquarters control. E. is conducive to mass customization techniques that enable companies to address local preferences in an efficient semi-standard manner.
Sheera Jewelry sends birthday greeting cards to each of its customers as a token of appreciation for shopping at its store. This exemplifies the customer relationship management (CRM) trend of__________
Fill in the blanks with correct word.
________ are negotiated between two governments and obligate the host government to extend fair and nondiscriminatory treatment to investors from the other country
A) Joint ventures B) Bilateral investment treaties C) Act-of-state doctrines D) Sovereign immunity doctrines