Business intelligence applications access large pools of data, usually transactional records stored in large databases called _____.
A. data warehouses
B. digital systems
C. subsystems
D. supply chains
Answer: A
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In a business, capital is equal to cash
Indicate whether the statement is true or false
The ________ concept focuses on meeting the company's short-term sales, growth, and profit needs by engaging customers and fulfilling their needs and wants more effectively and efficiently than the competition
A) societal marketing B) strategic planning C) sustainable marketing D) marketing E) cause marketing
Which performance management technique involves the description of a large number of actions on the part of the employee, and then classifies these incidents into performance dimensions along a continuum?
A. Behaviorally anchored rating scale B. Operational rating scale C. Ranking D. Critical incidents E. MBO
The first and most important aspect of a brand is which of the following:
a. the name of the company, product, or service b. the company logo c. the company tagline d. the product quality