After you determine your purpose and analyze your audience, your next step is to
A) practice your delivery
B) collect information.
C) organize the ideas.
D) choose your topic.
B
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Marketers use cause-related marketing for the following reasons, except:
A) help develop stronger brands B) help move consumers toward brand loyalty C) encourage consumers to switch brands D) increase the level of brand parity
Which of the following relationships is characterized by much trust and commitment leading to a true partnership?
A) mutually adaptive B) collaborative C) basic buying and selling D) customer supply E) cooperative systems
According to former public relations executive Martin Arnold's, too many job applicants fail to ________
A) make the 30-second elevator speech B) make a follow-up call to set up an interview C) take control of the interview D) search for a specific person to contact
Which of the following is NOT one of the degrees of market exposure?
A. selective distribution B. multichannel distribution C. exclusive distribution D. intensive distribution