Anything for which managers want a separate measurement of cost is called a ________
A) responsibility center
B) cost object
C) profit object
D) conversion cost
B
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"Are you in favor of a balanced budget?" is an example of a(n) ________
A) implicit assumption B) implicit alternative C) generalization D) All of the above are correct.
In operant conditioning, ______ is the lack of response, either positive or negative, in order to avoid reinforcing an undesirable behavior.
A. employee development B. onboarding C. extinction D. training
An activity-based costing system should be evaluated with regard to the benefits it can provide an organization versus the costs of implementing it
Indicate whether the statement is true or false
Because non-media connectors have smaller audiences than traditional media outlets,
A) consumers remember products advertised via these connectors better than through conventional outlets. B) it is easier to measure ROI when using non-media connectors to promote a product. C) public relations practitioners usually do not consider them valuable to their marketing plans. D) MPR professionals usually have to make more of an effort to learn about these channels. E) MPR professionals include them in strategies focused on local or regional products sold by small businesses.