Marketing to a customer by sending materials to a potential customer’s address is known as?
a. Telemarketing
b. Parcel marketing
c. Direct mail
d. Indirect mail
c. Direct mail
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Time Inc. has published a new magazine, All You, which is distributed only in Walmart stores. Who is the ultimate consumer for this magazine?
A. the salesperson for Time Inc. who sold the magazine to Walmart B. the person who browses the magazine in the store but does not buy it C. the person who stocks the magazine rack at Walmart D. the person who buys the magazine to read at home E. All people, from the writer, to the seller, to the reader at home, are the ultimate consumers.
Which of the following statements is FALSE with regard to mass service?
a. The customization of the service is negligible. b. There is limited contact between customer and service provider. c. The volume of service is low. d. The intensity of labor required is high.
A wealthy private investor providing a direct transfer of funds is called
A) a venture capitalist. B) an investment banker. C) an angel investor. D) a financial intermediary.
In eight years, Shu Company plans to receive $11,000 cash from the sale of a machine that has a $16,000 book value.YearFV of $1 at 12% FV of an ordinary annuity at 12% PV of $1 at 12% PV of an ordinary annuity at 12%1 1.120 1.000 0.893 0.893 2 1.254 2.120 0.797 1.690 3 1.405 3.374 0.712 2.402 4 1.574 4.779 0.636 3.037 5 1.762 6.353 0.567 3.605 6 1.974 8.115 0.507 4.111 If the firm is subject to a 30% income tax rate and has a 12% after-tax hurdle rate, the correct discounted net cash flow would be:
A. $3,838. B. $606. C. $5,050. D. $1,414. E. None of the answers is correct.