Usually, the meanings for words are self-evident and stable

Indicate whether the statement is true or false


False

Communication & Mass Media

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The theory that describes how journalists use facts, themes and treatments to shape a story is known as

A) framing theory. B) agenda setting. C) two-step flow theory. D) uses and gratifications. E) fact-based storytelling.

Communication & Mass Media

______ is more aligned with conative outcomes since it focuses on providing a specific action that needs to be taken by the user online.

A. CPC B. CTR C. CPM D. CPP

Communication & Mass Media

Briefly describe key tasks for moderating a forum, panel or debate adheres to the basic principles of public speaking.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

Which of the following is recommended by your book when using an interpreter?

a. Audiences in most cultures enjoy humor, so prepare some humorous stories. b. The speech will not take longer with an interpreter. c. Do not attempt to give statistics or detailed data. d. Even though an interpreter is needed, you should not assume that no one in the audience will speak your language.

Communication & Mass Media