Once a company decides to target a particular country, it must determine the best mode of entry. Each of its market entry strategies involves more commitment, risk, control, and profit potential
List these market entry strategies in order from low risk to high risk.
The five modes of entry into foreign markets are as follows:
1. indirect exporting
2. direct exporting
3. licensing
4. joint ventures
5. direct investment
The level of risk involved in each rises steadily, with indirect exports entailing minimum risk, and direct investment involving the maximum risk.
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Tolerable misstatement is:
A. materiality allocated to a specific account. B. materiality allocated to an assertion. C. materiality for the income statement as a whole. D. materiality for the balance sheet as a whole.
________ is based on the premise that marketers can no longer use "interruption marketing" via mass media campaigns
A) Relationship marketing B) Permission marketing C) Database marketing D) Internet marketing E) Horizontal marketing
The question What production planning procedures and decision rules should be in place? addresses ______.
a. process innovation b. sales and operations planning c. control systems d. product innovation
Both the director of general accounting and the controller at WorldCom were comfortable with capitalizing ordinary expenses
Indicate whether the statement is true or false