Mirachelle is a pastor at a church. While delivering a sermon earlier this morning, many members of her congregation nodded their heads in agreement. Which goal of persuasion does this best illustrate?

A. strengthen attitudes, beliefs, or values
B. weaken attitudes, beliefs, or values
C. change attitudes, beliefs, or values
D. motivate the audience to take action


Answer: A

Communication & Mass Media

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Omar assumes his ancient history professor is pompous, as that is what he’s always been told about professors. Omar is basing his opinion on ___________

a. extensional orientation b. individuality c. cultural identifiers d. intensional orientation

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Why it is necessary to adapt a persuasive speech to your audience's culture? Provide an example of how you could adapt your speech for one of the following audiences: collectivist, high-power-distance, uncertainty avoidant, long-term orientation

What will be an ideal response?

Communication & Mass Media

The U.S. Supreme Court has identified a list of seven words that it always deems "fighting words."

Answer the following statement true (T) or false (F)

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A type of cultural adaptation in which an individual gives up his or her heritage and adopts the mainstream cultural identity is called ________.

A. assimilation B. integration C. segregation D. separation

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