Jeff learned sign language at the age of three in order to communicate with his mother; she wore

hearing aids. Because Jeff had a certain level of expertise concerning sign language, he picked it
for his topic.

His familiarity with the topic increased his con?dence before the group.


Indicate whether the statement is true or false


TRUE

Communication & Mass Media

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Bob Garfield, advertising critic at Advertising Age, is displeased that advertisers have shifted from not portraying disabled people at all to portraying them as superhuman

Indicate whether the statement is true or false

Communication & Mass Media

Who championed positioning?

A) David Ogilvy B) Wayland Ayer C) Jack Trout D) Jim Vicary

Communication & Mass Media

There are three goals that a presentation speech must often meet. Which of the following is

NOT one of those goals? A) thanks to other competitors B) explicit information as to the judging process C) why the winner was chosen D) explanation of the award

Communication & Mass Media

Jonathan is Cori's boss. Jonathan says to Cori, "If you don't complete this assignment by the end of the day, you are going to be demoted." The type of power that Jonathan is using is known as:

a. legitimate power. b. hierarchical power. c. coercive power. d. reward power.

Communication & Mass Media