Explain the meaning of collaboration and experimentation with the help of examples
What will be an ideal response?
Effective collaboration isn't about being nice. In fact, surveys indicate the single most important skill for effective collaboration is to give and receive critical feedback. For example, providing inputs to the marketing strategies devised by a marketing manager and accepting critical feedback for it is considered to be effective collaboration. Experimentation refers to making a careful and reasoned analysis of an opportunity, envisioning potential products or solutions or applications of technology, and then developing those ideas that seem to have the most promise, consistent with the resources one has. For example, creating and testing promising new alternatives, consistent with available resources is considered as experimentation.
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Which of the following best describes the pricing objective typically used by regulated utilities such as gas and electricity?
A) penetration pricing B) skimming C) investment pricing D) competitive pricing
Which of the following is true of international divisions that are structured as geographical organizations?
A) Geographical organizations are operating units under the export department. B) Geographical organizations are usually formed to implement whole-channel supply chains. C) Geographical organizations are managed by product managers, each responsible for different product groups. D) Geographical organizations are inadequate if the firm moves into joint ventures or direct investments. E) Geographical organizations are managed by country managers responsible for salespeople, distributors, and licensees in their respective countries.
Allowing one person to control a discussion or decision is known as
A. vigilance. B. groupthink. C. dialectic. D. devil's advocacy. E. individual dominance.
Salespeople can benefit from viewing every product as being four-dimensional. List the four "possible" products
What will be an ideal response?