What does the term "elaboration" refer to in the elaboration likelihood model?

What will be an ideal response?


listeners' tendencies to think about information and arguments related to the topic

Communication & Mass Media

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Competent communicators communicate the same, regardless of situation or listener

a. True b. False

Communication & Mass Media

Managers fulfill specifically defined roles designed to facilitate work to support organizational goals

Indicate whether this statement is true or false.

Communication & Mass Media

In Weick's theory of organizing, _____________ refers to the uncertainty that is inevitable in the environment.

Fill in the blank(s) with the appropriate word(s).

Communication & Mass Media

The typical unit of measurement for a publication’s website is unique users

Indicate whether the statement is true or false.

Communication & Mass Media