Competent communicators communicate the same, regardless of situation or listener

a. True
b. False


b

Communication & Mass Media

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Audience analysis is so important that answers to questions about the audience and the occasion could affect how you deliver the speech

Indicate whether the statement is true or false

Communication & Mass Media

Claims warranted from which of the following are considered strongest?

a. a prophet. b. God. c. love. d. text.

Communication & Mass Media

After studying the 1972 presidential race (The Unseeing Eye), researchers Thomas Patterson and Robert McClure concluded that political advertising on television:

a. always worked to get voters to switch their support to any candidate. b. affected the way a majority of people decides to vote. c. was able to manipulate about 7 percent of voters. d. is the least cost-effective method of reaching registered voters.

Communication & Mass Media

Which criterion for judging rhetorical acts emphasizes the problem-solving nature of rhetoric?

A) effects/response B) aesthetics/artistic C) truth/accuracy D) ethical/moral

Communication & Mass Media