Which of the following is NOT a question related to the analysis of the overall economy?
A) What is the current business cycle stage?
B) How profitable is the industry cycle?
C) How important are interest rates in the financial position of the firm within the industry?
D) How easy is it to obtain debt and equity financing?
B
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What is the most powerful age segment economically in the United States?
A) Generation X B) Generation Y C) The Baby Boomer Generation D) The Silent Generation
Jesse has a health care plan that provides him with coverage that allows him to be involved in making decisions to help lower costs. This plan typically includes insurance with a high deductible, a medical savings account, and ongoing health education. Which type of health care plan is Jesse using?
A. health maintenance organization B. preferred provider organization C. managed care D. consumer-driven health plan E. flexible health plan
The concept that "the whole is greater than the sum of its parts" is known as:
A. integration. B. synergy. C. the price earnings ratio. D. the bargaining zone.
Gretchen has just started as a fashion marketing intern for an up-and-coming design firm. She expected to immediately begin implementing the four Ps she had learned about in class. Instead, she was asked to work on a project identifying important events where celebrities might wear the fashions. Gretchen soon realized that this activity was part of ________, directly related to marketing.
A. press release development B. public relations C. cause-related marketing D. sales promotions E. a push-pull strategy