In _____ cultures, friendships tend to be closer and tend to emphasize the group

A) individualist
B) collectivist
C) communicative
D) associative


Answer: B

Communication & Mass Media

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An individual who pursues sustained and detailed analyses of rhetorical discourse is known as a rhetorical ________

a. critic b. observer c. expert d. influencer

Communication & Mass Media

Beth tested the persuasiveness of two persuasive messages aimed at discourage people from checking their phones will driving and found that the message that had graphic pictures of crash scenes was more persuasive than the message that had a close up of a phone. Beth wants to apply these findings to another campaign she is working on about binge drinking.

a. This is a good idea because graphic pictures have shown to be persuasive. b. Beth should find graphic pictures of someone passed out and sick from drinking too much. c. Beth needs to be careful because graphic images might have different effects in a different context. d. this is not the best idea because it would be difficult to find graphic images of binge drinking

Communication & Mass Media

The most prolific publisher in the United States is Random House

Indicate whether the statement is true or false

Communication & Mass Media

Cecelia is Chinese-American female college student. When she is talking with her white American classmate, she is never conscious of her "Chinese-ness."

However, whenever she visits her grandmother, who speaks only Chinese, Cecelia's Chinese identity becomes salient and intense. This illustrates the fluid nature of identity. Indicate whether the statement is true or false.

Communication & Mass Media