Is qualitative analysis inductive? Explain.
What will be an ideal response?
Qualitative data analysis is largely inductive. The categories, themes, and patterns analysts describe in their reports emerge from the data, rather than being defined prior to data collection, as in quantitative analyses. As an inductive process is used, the theory that emerges is often called grounded theory.
You might also like to view...
Telemarketing is an example of a direct marketing method
Indicate whether the statement is true or false
According to Waldman and O’Reilly, leadership is, “the process of exerting ______ influence toward the ideas, beliefs/values, capabilities, and behaviors of others, willingly on their part, toward an organizational goal(s) or vision.”
a. positive b. superior c. intentional d. any
The period costs of a textbook printer would include:
A) wages of a press operator B) utility costs of factory C) advertising expenses D) paper costs
Which tool would allow a manager to estimate how much of a product will sell in a three-month period?
A. advertising effectiveness study B. demand analysis C. promotion evaluation D. sales tracking E. sales forecasting