Which of the following is not part of the external marketing environment that marketing managers attempt to understand and/or control?
a. Inventory control forces
b. Competitive forces
c. Regulatory forces
d. Technological forces
e. Sociocultural forces
Answer: a. Inventory control forces
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a. True b. False Indicate whether the statement is true or false
Describe three advantages that shopping malls have over alternative locations.
What will be an ideal response?
Research is conducted to determine which type of car is most preferred. The sports car has the highest preference ratings among the five cars that were test-driven
The report states that more sports cars should be manufactured than any other type of car. This last sentence is: A) a recommendation B) a conclusion C) information that should be included in the front matter D) a fact that should only be included in an oral report E) a fact that must be substantiated in an oral report
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Answer the following statement true (T) or false (F)