Describe three advantages that shopping malls have over alternative locations.
What will be an ideal response?
The three advantages that shopping malls have over alternative locations include the following:
• Shopping malls attract many shoppers and have a large trade area because of the number of stores and the opportunity to combine shopping with an inexpensive form of entertainment.
• Customers don't have to worry about the weather, and thus malls are appealing places to shop during cold winters and hot summers.
• Mall management ensures a level of consistency that benefits all the tenants. For instance, most major malls enforce uniform hours of operation.
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