An internal forecast is based on ________
A) a buildup, or consensus, of sales forecasts through a firm's own sales channels, adjusted for additional factors such as production capabilities
B) the relationships between a firm's sales and certain economic indicators
C) the prediction of a firm's sales over a given period through surveys sent to financial analysts
D) developing the pro forma income statement to forecast sales and then express the various income statement items as percentage of projected sales
A
You might also like to view...
Swanson Company had $250,000 of current assets and $90,000 of current liabilities before borrowing $60,000 from the bank with a 3-month note payable. What effect did the borrowing transaction have on Swanson Company's current ratio?
A) The ratio remained unchanged. B) The change in the current ratio cannot be determined. C) The ratio decreased. D) The ratio increased.
The five categories of situational influences are
A. product involvement level, physical surroundings, social surroundings, time perspective, and purchase reason. B. antecedent states, physical surroundings, social surroundings, time perspective, and space dimensions. C. social surroundings, physical surroundings, time pressures, purchase reason, and lifestyles. D. purchase reason, time perspective, social surroundings, physical surroundings, and buyer's momentary mood. E. store atmosphere, location, aromas, sounds, and lighting.
Which one of the following is not a benefit of multiple packaging?
A. Facilitates special price offers B. Increases demand C. Increases consumer acceptance of the product D. Makes handling or storage easier E. Conveys an overall image of the firm
Which of the following is a psychomotor ability?
A. auditory attention B. depth perception C. speech recognition D. response orientation E. night vision