Which cultural imperative becomes most salient in a time of war and acts of terrorism?
a. peace imperative
b. economic imperative
c. technological imperative
d. ethical imperative
a. peace imperative
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Visual consistency is important in creating effective advertisements because buyers, whether consumers or businesses, spend very little time viewing or listening to advertisements
Indicate whether the statement is true or false
A recent global campaign for IKEA, the Swedish home furnishings retailer, positioned houses as homes as a place for love, memories, and laughter. This is a classic example of:
A) emotional appeal. B) rational appeal. C) selling proposition. D) advertising appeal. E) creative appeal.
What is a marketing strategy? How do marketing strategies help firms?
What will be an ideal response?
Anyone who works with documents must have a system for indicating _______________
a. where the documents must be filed b. who receives the documents c. changes to text d. if the document is approved