A person's idea of what is good, worthy, or important is known as her or his:

a. standpoint

b. value.
c. belief.
d. attitude.


b

Communication & Mass Media

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Flexible, sturdy substance typically made of cellulose acetate or polyester, used in the film roll; when looking at undeveloped film, it is the shiny side.  

A. Base B. Daguerreotype C. Zoopraxiscope D. Silver salts 

Communication & Mass Media

Which of the following advertising technique is also a lowest common denominator approach?

A) unique selling proposition B) positioning C) stealth D) infomercial

Communication & Mass Media

Histories not typically included in national history but which explain current demographic and sometimes economic conditions of particular groups are known as ________ histories.

A. cultural-group B. social C. sexual orientation D. personal

Communication & Mass Media

Cross-cultural empathy is called:

A. knowledge. B. attitude. C. transpection. D. intercultural alliance.

Communication & Mass Media