Which of the following is NOT a recommendation for working with activist consumer groups?
A) agree to work with anyone making threats
B) work with groups more interested in finding solutions than attracting publicity
C) offer transparency
D) turn their suggestions into action
E) all of the above
Answer: A
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Conducting an issue analysis at the beginning of a PR campaign helps to accomplish which of the following?
a. evaluate the client’s goals b. anticipate future problems c. narrow the target market d. assess secondary research
________ allows you to express a score as a portion of 100
a. A percentage b. An average c. A correlation d. A measure of difference
Performance evaluations most likely are an example of the activity coordination flow of communication within an organization.
Answer the following statement true (T) or false (F)
Compare the principles and concepts of Media Ecology Theory to those of Cultural Studies theorists. What similarities and differences exist between the two theories?
What will be an ideal response?